Birthday

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Many authors have blogs where they promote their books. This works particularly well for non-fiction, where you can easily blog about the same topics you wrote about in your book(s), bringing in search engine traffic and visitors from social media.

Fiction authors also use blogging, often as a way to stay in touch with readers, to talk about their writing process, and to share their own lists of favorite books in their genre.

Some bloggers do this the other way around: they start a popular blog on a specific topic then write a book about it. James Clear is a great example of this: he was blogging about habits before he wrote his bestselling book Atomic Habits.

Another great reason to blog is to grow a business that you’ve already established. Plenty of people use a blog as just one of their marketing channels for a business that already exists.

For instance, maybe you sell handcrafted jewelry on Etsy. You could use your blog to share your techniques or even tips for what types of jewelry go best with which outfits. Then, you can link to your Etsy products – hopefully boosting sales.

Or perhaps you own a local business like a restaurant or cafe. Adding a blog to your website can help you connect with your customers, win more repeat business, and get new people in through the doors.