Another great reason to blog is to grow a business that you’ve already established. Plenty of people use a blog as just one of their marketing channels for a business that already exists.
For instance, maybe you sell handcrafted jewelry on Etsy. You could use your blog to share your techniques or even tips for what types of jewelry go best with which outfits. Then, you can link to your Etsy products – hopefully boosting sales.
Or perhaps you own a local business like a restaurant or cafe. Adding a blog to your website can help you connect with your customers, win more repeat business, and get new people in through the doors.